Living Proof Campaign

To mark the launch of a new line of cases, we created a campaign celebrating our fixation on action. Inspired by Richard Dreyfuss' mashed potatoes scene from Close Encounters, each piece follows individuals as they get grind through the day, and pedestrian moments trigger memories of living their passion.

Living Proof campaign spots — some used for broadcast during X Games Aspen 2017


  • Role Senior Copywriter

  • For LifeProof

  • Date 2016

  • Type Video

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