Worth The Wait Campaign

LifeProof had a persistent problem: we were slow to release product. For good reason. We make precise cases. To help explain the process, we made a series of educational shorts that delve into the details of case creation — released serially to give our fans something to hold their interest until inventory arrived.

This is a series of educational shorts made to tell the engineering story behind LifeProof — in the least engineery way possible.

  • Role Senior Copywriter

  • For LifeProof

  • Date April, 2017

  • Type Video

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Living Proof Campaign