Worth The Wait Campaign
LifeProof had a persistent problem: we were slow to release product. For good reason. We make precise cases. To help explain the process, we made a series of educational shorts that delve into the details of case creation — released serially to give our fans something to hold their interest until inventory arrived.
This is a series of educational shorts made to tell the engineering story behind LifeProof — in the least engineery way possible.
Role Senior Copywriter
Date April, 2017