Flash Sale Landing Pages
OnSale.com, the flash sale scion of PCM, decided to take their copy in a new direction. Most of the time, they merely used boilerplate provided by the manufacturers. For select products, though, they wanted to engage their audience with humorous product descriptions in the key of Woot.com. I offered my off-beat take on everything from designer-imposter sunglasses to Swarovski crystal jewelry to cuts of meat.
Type Creative Copywriting, Product Descriptions